Description

Digital Marketing is a practical course focused on promoting businesses, products, and services through online platforms. It covers key areas such as Search Engine Optimization (SEO), Social Media Marketing, Google Ads, Content Marketing, Email Marketing, and Online Advertising. You will learn how to create effective marketing strategies, identify target audiences, and improve brand visibility across digital platforms. The course also teaches keyword research, content planning, website optimization, social media management, and paid advertising campaigns. You will understand how to use tools such as Google Analytics, Google Ads, Search Console, and social media platforms to track performance and measure campaign results. Practical projects help you learn how to create campaigns, generate leads, increase website traffic, and improve customer engagement. You will also learn about conversion optimization, marketing analytics, and basic branding strategies. Overall, the course provides a strong foundation for developing and managing effective digital marketing campaigns for businesses and online brands.

Objective

To master online marketing and lead generation.

Eligibility

Basic internet knowledge required.